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InfoDeskJul 19, 20233 min read

THE REBRAND: InfoDesk ushers in a new era of Intelligence

We are thrilled to unveil our rebrand, signaling a transformative chapter in InfoDesk's evolution. This milestone follows InfoDesk's recent acquisition of leading insights management platform, Wide Narrow, which is core to our new solution offering. The rebrand represents a fresh injection of energy throughout our company and innovative product stack, solidifying InfoDesk's commitment to meeting the evolving needs of businesses in an increasingly dynamic landscape.

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 Our old identity 

 A vibrant visual identity 

The centerpiece of the rebrand is a visually striking and modern color palette, with a captivating blue-purple hue taking center stage as the primary color. This vibrant shade symbolizes innovation and intelligence, and embodies our human-in-the-loop approach to intelligence management. Combined with a bold and modern typography set, InfoDesk’s updated visual identity resonates with our internal culture and go-to-market strategy. The ‘new’ InfoDesk is designed to make a lasting impression, standing out as the trusted, go-to partner for organizations seeking actionable insights and an enterprise-grade intelligence platform.

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 Our new color palette 

A logo that embodies InfoDesk’s values 

InfoDesk’s new logo captures the essence of our rebrand, representing speed-to-action, forward motion, and optimization. It is a visual representation of our commitment to empowering clients to make swift, well-informed decisions, merging the ethos of our joint organizations (InfoDesk + Wide Narrow). 

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Our new logo 

 Introducing our new tagline: ‘STAY INFORMED. GET AHEAD.’ 

We dug deep during this project and explored the true value we provide to our customers. At our very core, we help you and your colleagues stay informed, providing industry-leading tools to capture relevant information, eliminate the noise, and provide actionable insights so that you can get ahead – whatever ‘getting ahead’ means to you. Whether it's outpacing competitors, navigating regulations and risks, or capitalizing on market disruptions, this unwavering commitment drives us. 

Our vision, mission, and values 

  • VISION: Our vision is to democratize decision support with access to key business insights throughout world-class organizations. 
  • MISSION: Our mission is to provide world-class organizations with the tools and insights they need to make informed decisions. We do this by leveraging advanced intelligence tools and our team of experts to deliver trusted facts where our customers need them most.
  • VALUES: We understand that the decisions our clients make can change the world. As we help them thrive, we view these 4 values as our guiding light: 
    • Excellence
    • Innovation 
    • Collaboration
    • Integrity

Why the rebrand? 

Our rebrand is more than just a visual transformation. It underscores InfoDesk’s commitment to meeting the evolving needs of our customers, through continuous improvement, innovation, and customer-centricity. By joining forces with Wide Narrow - strategically, technologically, culturally, and now visually - we have expanded and enhanced our offering, allowing us to deliver even greater value to our global customer base. 

What it means for you

Having integrated the Wide Narrow platform as a core component of the InfoDesk solution stack, the synergy of InfoDesk and Wide Narrow has now come to fruition. This product coupled with our curation experts truly enables our customers to stay informed and get ahead. 

A huge thank you and here’s looking forward to an even brighter future 

We would like to take this moment to thank all of our customers who have been with us as our brands have grown. We are committed to building world-class solutions to support your intelligence efforts and we hope this rebrand makes you as excited as we are. Without further ado, please join us as we unveil the ‘new’ InfoDesk, a unified company with cutting-edge intelligence solutions dedicated to supporting intelligence efforts throughout your organization. Connect with us on our LinkedIn and the all-new website to stay up to date on our latest news, trends, and updates.