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Turn market intelligence into action: from insights to impact

November 13, 2025

03:00 PM BST / 10:00 AM EST

Virtual

Strategies for smart engagement – take-away an intelligence activation checklist. Discover how to turn intelligence into action with Adrienne Kreger and Guy Eggers, who share tried and tested strategies for creating valuable stakeholder engagement that drives real business outcomes.

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Overview

Many intelligence teams deliver great analysis, but struggle to make it count. Our Market Intelligence Forum will show you how to move beyond reports and dashboards to intelligence that drives decisions with clarity, confidence, and proof. Join Adrienne Kreger, Information Specialist and Guy Eggers, from Infodesk, as they share proven approaches for engaging executives, aligning internal teams, and demonstrating the measurable value of intelligence activation.

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What you’ll learn:

  • How to engage executives and internal stakeholders so intelligence drives action.
  • Ways to build trust and become a valued strategic advisor.
  • Practical methods to adapt to different leadership styles and organizational cultures.
  • Real examples and tools to apply immediately within your own teams.
  • Take-away a 10-step checklist for market intelligence activation.

Your hosts

Adrienne Kreger

Information Specialist

With over 14 years of cross-industry experience, including 10 years at a Fortune 500 insurance company, Adrienne helps organizations evolve from data providers to strategic advisors through effective stakeholder engagement and intelligence activation.

Guy Eggers

Senior Account Executive, Infodesk

Market Intelligence Subject Matter Expert with over 15 years in the field for global firms across technology, energy, finance, insurance, and more. A career dedicated to helping organizations — from Fortune 500 giants to nimble start-ups — identify their next major growth opportunities, understand their markets, and build powerful competitive strategies.

What to expect

Watch the highlights from our previous session, ‘The New Decision-Making Landscape: Leading Through Uncertainty’, and discover how leading teams are activating intelligence when action matters most. See how experts from Infodesk and The Disruption House are helping organizations turn uncertainty into opportunity.