Market intelligence activation checklist

Transform market intelligence into business value. Use this practical checklist to help engage with internal key stakeholders to understand their intelligence problems. Collecting and analyzing their feedback helps you create valuable solutions, increasing your team’s value and making you a trusted advisor.

How this will help you

Key actions you will need to complete to equip you with a framework to:

  • Engage stakeholders around your business to see more value from your investment in market intelligence.
  • Build strong internal relationships and identify key champions.
  • Design solutions that solve core intelligence problems.
  • Strategically increase your value and influence business decisions.

Summary of best practices:

At our webinar ‘Turn market intelligence into action: from insights to impact’ we heard Adrienne Kruger and Guy Eggers discuss the engagement challenge, strategic audience targeting and process and best practices:

  • Identify internal champions and build strong partnerships.
  • Focus on the most value for you, your team and your organization.
  • Solve problems by creating solutions.
  • Focus on easily achievable gains.
  • Re-engage and recalibrate to expand your expertise, amplify your impact, and broaden your influence.

Watch the webinar