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Media Solutions |
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InfoDesk's information infrastructure solutions support newsroom productivity, reduce the cost of receiving, using and managing internal and external information; and enhance the value and usability of information throughout your organization.
Key Benefits
- Reduce the cost of receiving and using multiple newswires.
- Eliminate cost and time needed to integrate new information services and newswires into print and electronic workflow
- Enhance newsroom productivity by making information more usable and widely accessible to journalists and editors in the newsroom and on location
- Federated filtering, search and display of real-time information from all sources
- Automate the publication or newswire content on Web sites while maintaining a high level of editorial control
A Complete Information Infrastructure Solution for the Newsroom
InfoDesk provides a comprehensive range of best-in-class personal and enterprise information tools.
- InfoPress enables delivery of hundreds of real-time sources to your editorial front-end system without costly integration
- InfoViewer is a powerful personal information tool for personal computers and mobile devices.
- InfoClient reduces the cost of receiving real-time information by reducing the need for legacy technologies and expensive communications links.
- PageCreator and InfoPublisher streamline Web publishing operations while enhancing your ability to effectively meet the information needs of diverse user groups.
Reduce Content Delivery, Integration and Maintenance costs
InfoDesk's Information Infrastructure can reduce the cost of receiving and using newswires by more than 70% in a mid-sized news room by eliminating the need for newswire specific communications links, equipment and the associated monitoring and maintenance costs.
The table below illustrates the annual cost savings achieved by receiving four wire services using the InfoDesk solution versus using legacy technologies. The analysis summarizes costs for hardware, software, communications and internal labor. Each of these costs is shown separately in the detailed analysis. In this example, the relative use of individual legacy technologies reflects the popularity of each solution in the media market.
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Leased Line |
Satellite |
Data Features |
FTP |
Total |
InfoDesk |
Savings |
| Base One-Time Costs |
0 |
0 |
0 |
2,250 |
- |
1,650 |
- |
| Per Wire One-Time Costs |
$6,250 |
$4,250 |
$150 |
$1,575 |
- |
$19 |
- |
| Per Wire Monthly Charges |
$3,075 |
$175 |
$175 |
$225 |
- |
$138 |
- |
| Wires Per Technology |
1 |
2 |
5 |
2 |
10 |
10 |
- |
| First Year Cost |
$43,150 |
$12,700 |
$11,250 |
$10,800 |
$77,900 |
$18,338 |
$59,563 |
| Cost Per Additional Year |
$36,900 |
$4,200 |
$10,500 |
$5,400 |
$57,000 |
$16,500 |
$40,500 |
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Reduce the Cost of Newsroom Productivity
According to Otsell's 2001 study, knowledge workers spend an average of eight hours each week looking for and using external information for a total annual payroll cost of $107 billion. InfoDesk's personal information tool InfoViewer enables you to dramatically reduce these costs in your newsroom by automatically delivering real-time, personalized information and multimedia, to journalists in the office or in the field, using a personal computer or wireless device. InfoDesk's personalization technology reduces the time journalists and editors need to find external information and ensures that relevant information is not overlooked. Users display, filter and search all content, from all sources in a federated manner. Optional centralized management of information profiles enables editors, knowledge management and library staff to add value by using their expertise to define information filters at the enterprise, workgroup, team or individual level.
Slash Production Costs and Enhance the Relevance and Appeal of Your Web Site
InfoDesk's Web publishing tools, InfoClient, InfoPublisher and PageCreator, enable you to automate the publication of internal and external real-time content with a high degree of editorial and creative control. A single editor can easily select, manage and publish a high volume Web site for a large daily newspaper. A library of editable style sheets enables you to present stories in an unlimited number of pre-defined layouts, and to easily add new layouts as needed. You can create and manage topical content filters that target the interests of a large number of small, diverse audience segments and enhance and override automated settings by controlling the selection, placement and duration of individual stories to reflect your unique editorial point of view. This allows you to create a more relevant and appealing audience experience, and to better leverage your external content investment by publishing a larger number of stories in a relevant context.
Increase the Economic Return on Original Content
As a creator and publisher of original information and intellectual property you must maximize the economic return on your product and your brand equity. InfoDesk offers a unique and cost-effective solution that enables you to market and self-distribute your branded content to thousands of content buyers in the media, corporate, financial and government markets. Unlike many solutions, that dictate rates and royalties, and enable you to monetize only the small fraction of your output selected by the syndicate's editors, InfoDesk enables you to distribute 100% of your content and to set your own rates. There is no royalty when your internal marketing organization makes a sale, and InfoDesk's marketing organization pays you a higher royalty rate than any other major syndicate or aggregator. Please see Publisher Solutions to learn more about increasing the return or your content.
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InfoDesk's Web publishing tools enable you to automate the publication of internal and external real-time content with a high degree of editorial and creative control. |
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