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Healthcare Leaders Disrupt Payment Models With Data Analytics

by Kari Walgran on May 16, 2017 5:35:26 PM

How data can forge new pathways in value-based care

Both data analytics and value-based payment models are hot topics in healthcare, as payers and providers strive to lower costs and increase efficiency. When these two powerhouse market segments combine, though, it is possible to leverage even greater results. Read on to learn about how data initiatives can disrupt and enhance value-based payment models.

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Topics: Healthcare Trends, Data Analytics, healthcare

Retail Meets Healthcare for Consumer-Focused Data Analytics

by Kari Walgran on Oct 17, 2016 9:48:32 AM

A new Humana initiative brings attention to a growing data-analysis trend.

Humana CEO Bruce Broussard recently announced that the health insurance giant uses retail consumer behavior analytics to classify patients, according to MedCityNews. Speaking at the September 2016 Mayo Clinic Transform conference, Broussard explained that Humana has been applying retail-style data analytics to categorize patients into 15 different personality types. These customer “personas” are used to help the company target both care and the products it sells. Although all 15 categories were not revealed, Broussard said member descriptors include “health nut,” “control-seeker,” “stubborn” and “follower.”

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Topics: Big Data, Healthcare Trends, Data Analytics, Life Science Trends

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Life Science Industry is an InfoDesk life sciences blog that provides “actionable intelligence” about the life sciences industry, including life science news, trends and insights. It features original and curated content created by InfoDesk editorial services using our proprietary content curation tools.

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