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2020 Vision: The Future of Business Information 

Information Happens

Kari Walgran

Kari Walgran is a Senior Editor and Blogger on the InfoDesk Editorial Services Team. She specializes in information strategy along with life science, pharmaceutical and regulatory intelligence coverage.

Email: kari.walgran@infodesk.com

Author's Posts

The Growing Value of Mobile-Friendly Intelligence

by Kari Walgran on October 11, 2018

With mobile-responsive content in high demand, the format of Targeted Intelligence is crucial to its success. Part 5 of 5 in a series.

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Forward-thinking organizations must find ways to provide effective information solutions to users in the face of a rapidly changing information landscape, the proliferation of mobile devices, new patterns of information use and changing workplace behavior.

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Topics: targeted intelligence, Competitive Intelligence, content curation, mobile workforce

Defining the Audience for Your Curated Content

by Kari Walgran on October 4, 2018

Discovering the Target for Your Intelligence Adds Value to the Content Curation Process. Part 4 of 5 in a Series.

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Before you can transform your curated content into targeted intelligence, you need to decide whom you want to target. Will your audience be everyone at your organization, or will you create content for a specific group, team, level, position or discipline? Alternatively, will you create targeted intelligence around a topic, subject area, product or market? 

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Topics: targeted intelligence, Competitive Intelligence, content curation

What Makes Content Engaging to a Business Audience?

by Kari Walgran on September 27, 2018

Practical Tactics to Ensure Your Intelligence Hits Its Target. Part 3 of 5 in a Series.

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Information overload is a challenge for all organizations. Information users are inundated by an overwhelming volume of headlines, emails, tweets and other content. For any content curation plan to be successful, it must first cut through the background noise of unfiltered content. Targeted Intelligence is an approach to accomplish just that.

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Topics: targeted intelligence, Competitive Intelligence, content curation

6 Tips to Improve Content Curation and Delivery

by Kari Walgran on September 20, 2018

Strategies to Transform Online Content into a Valuable Intelligence Resource. Part 2 of 5 in a Series.

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Along with the growing volume and availability of information, an increasing reliance on data and analytics has raised the profile of information itself. Information management has become a crucial part of management in general, as data and information are now central to decision-making. Keeping up with the latest news, information and analysis on key topics can seem impossible, especially as organizations become geographically dispersed and more employees work remotely. For example, over 2 million articles are published every day - just on blogs. Targeted Intelligence offers solutions to these challenges, but implementing an intelligence plan may seem daunting.

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Topics: targeted intelligence, Competitive Intelligence, content curation

What is Targeted Intelligence?

by Kari Walgran on September 13, 2018

With Businesses Under Pressure to Deliver Timely Information, Targeting Intelligence is More Critical than Ever. Part 1 of 5 in a Series.

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Every day, organizations must balance complex, competing demands: making sense of overwhelming volumes of information, investing in content and technology, using data and analytics to support business decisions and delivering critical information to users when and where they need it.

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Topics: targeted intelligence, Competitive Intelligence, content curation

New BCBS Resource Leverages Data Analytics, GIS Tools to Map Wellness

by Kari Walgran on December 19, 2016

Learning from BCBS's Health Index about big data trends in the healthcare industry.

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Blue Cross Blue Shield recently released its Health Index, an interactive, data-based tool that measures health and wellness across the United States.

The Health Index combines GIS tools with de-identified member data from millions of BCBS members, resulting in a searchable, interactive map showing health scores for every county in the nation.

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Topics: Digital Health, Healthcare Trends, Big Data

Fulfilling the Promise of Frictionless Logins for Digital Transformation 

by Kari Walgran on December 2, 2016

Understanding the potential impact of frictionless logins on personalization and privacy. 

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MarTech Today recently asked, What will “frictionless logins” mean for digital marketing? The piece imagines a marketing goldmine in which users occupy “a connected world where you are automatically logged in by your body, your behavior, or your device.” If automatic social logins (Facebook, Twitter, etc.) combine with automatic biometric, device, and/or behavioral logins to keep users constantly connected to websites, apps and in-person locations such as stores or restaurants, the result, MarTech predicts, will be “enhanced personalization” that relies on user profiles to deliver targeted, specific ads, offers and other marketing to users. “The implicit exchange,” the piece argues, “is that users sign in — even if it’s automatic — and get something of value in return.”

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Topics: Frictionless logins, Digital Transformation, Information Management

The Future of AI in the Workplace: What Industries Will Be Affected?

by Kari Walgran on November 17, 2016

Part 2 of a 2-part series on how artificial intelligence is transforming workplaces and redefining jobs.

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Part 1 explored key statistics, predictions and analysis about AI in the workplace. In this section, we will examine reports and predictions about the industries and occupations most likely to be affected by AI, which occupations are considered safe from automation, and how workers and workplaces can respond to the coming changes.

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Topics: AI, 2020 Vision, Competitive Intelligence

The Future of AI in the Workplace - Will a Robot Steal Your Job?

by Kari Walgran on October 21, 2016

Part 1 of 2-part series on how artificial intelligence is transforming workplaces and redefining jobs.

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In previous posts, we have discussed the various forms of artificial intelligence (AI), the role of AI in advertising and marketing, and the widespread adoption of AI technologies in businesses throughout the world. 

As AI becomes more widespread and related technologies continue to advance, industries increasingly rely on these innovations to streamline and modernize the way they conduct business. But what will these changes mean for humans whose jobs are drastically altered or eliminated by AI in the workplace? Are we facing an onslaught of job-stealing robots poised to destroy society as we know it? Or is there a less terrifying, but still very high-tech, way of transforming our approach to work so that humans can function alongside intelligent machines?

Below is a roundup of resources that explore the impact of AI technologies in the workplace. Read on to learn more about key statistics and predictions, which industries are likely to be affected, and where we go from here.

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Topics: AI, Data Analytics, 2020 Vision, Digital Transformation

Artificial Intelligence in Marketing and Advertising

by Kari Walgran on October 10, 2016

AI insights and resources for digital information strategists.

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We have previously discussed the importance of artificial intelligence (AI) to business information technology. AI innovations are everywhere and stand to transform the way that humans process information and manage personal and professional business.

Marketing and advertising are key growth areas, as AI offers opportunities for personalization, customization and direct communication between brands and consumers.

Below is a curated list of 13 resources to help information professionals understand and apply key insights about the state of AI in advertising and marketing today and in the future.

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Topics: AI, Information Management, 2020 Vision

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Welcome to the InfoDesk Blog, "Information Happens" where we feature articles, company news, including new products/services, webinars, white papers and more.

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