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Digital Agencies and Consulting Firms Converge and Compete

by Patty Wood on Apr 19, 2017 9:34:06 AM

From analytics to advertising, agencies and consultancies are covering more and more of the same ground.

Consultancies have always evolved along with the latest technologies. As digital advertising and marketing have gained in popularity in the last decade, consulting firms have increasingly seen this service offering as an attractive add-on to their existing expertise. Likewise, digital agencies have seen how consulting firms gain access to high level executives in firms, and they have sought to add analytical expertise along with their design services.

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Topics: Consulting Industry, Digital Marketing

International Consulting Culture and the Gig Economy

by Patty Wood on Mar 17, 2017 1:44:31 PM

How corporate culture in the consulting industry differs between the US and Europe 

Consultants across the globe can quite often perform identical types of interactions with clients such as careful communication and expert assistance with a business challenge. Some differences abound, however, among consultants that do business within the United States and Europe. Some publications have addressed this issue, reviewing similarities and differences in office culture, salaries and work-life balance.

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Topics: corporate intelligence, Consulting Industry, Consulting Trends, consulting, professional services consulting, predictive analytics

Consulting and the Rise of Predictive Analytics

by Patty Wood on Mar 8, 2017 12:05:29 PM

Predictive Analytics are quickly evolving from a buzzword into a tool required for consultants to succeed.

Due to the growing interest by companies in using predictive analytics, many opportunities are developing for skilled analysts in this field. In fact, Econsultancy.com reported that 40% of companies interviewed are actively using or planned on using predictive analytics. Lack of expertise on how to implement predictive analytics, however, is a key problem that the same companies acknowledge.  A whopping 99% of the survey’s respondents believe that predictive analytics will be highly important to enterprises in the future. Below is a spotlight on how some analysts and data scientists are approaching the needs of clients’ predictive analytics goals.

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Topics: corporate intelligence, Consulting Industry, Consulting Trends, consulting, professional services consulting, predictive analytics

Consulting Industry News, Trends, & Insights

InfoDesk Consulting Industry blog is written specifically for professional services consultants that need curated actionable intelligence on important business trends, news and industry insights. It features original and curated content created by InfoDesk editorial services using our proprietary content curation tools.  

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